Essay on Burger King Case - 878 Words

Burger King Beefs Up Global Operation 1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King. To me the first preference will go to the countries that have good amount of Non-Vegetable consumption in it. As Burger King is known for its Non-Vegetable products e.g. Beef and Hamburger and other beef products. Which can be famous in all the countries whose people consumes the beef and Non-Vegetable products most. In addition, where there is a good amount of youth too. France, Pakistan, and South Africa will be the good and vast market for any country to Penetrate into it and get their business†¦show more content†¦Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers— by its flame- broiled method as opposed to grills that fry— and the options it offers customers as to how they want their burgers. This latter distinction has been popularized with the â€Å"have it your way† theme. 3. About two-thirds of Burger King’s restaurants and revenues are in it American region (Unites States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how? I feel that this relationship should remain the same. It seems to be working for them and as the old saying goes, if it is not broken do not fix it. 4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous? Most fast food businesses prime target market is children and teenagers for the simple fact that they are the ones who prefer eating more fast food. In today’s society, it is more convenient at times just to run to your local burger joint and pick up a sandwich rather than spend time in the kitchen. Further, today’s family is more active and has more activities to do so hitting up your local fast food chain makes it easier. Teenagers everywhere hang out at the malls and shopping centers so having your fast food business in this location is a prime location. 5. How has Burger King’s headquarters location influencedShow MoreRelatedBurger King Case Analysis1533 Words   |  7 PagesBURGER KING VIEWPOINT This case was analyzed from the point of view of Burger King’s Marketing Manager. TIME CONTEXT The case happened in September of the 2010. STATEMENT OF THE PROBLEM †¢ How to minimize the negative feedback/perception of the company’s buy-in from a private company? †¢ What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power? STATEMENT OF THE OBJECTIVESRead MoreBurger King Case Study1295 Words   |  6 PagesBackground Burger King is a global  chain  of  hamburger  fast food restaurants  headquartered in  unincorporated  Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King,in  Jacksonville, Florida. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees,  David Edgerton  and  James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of ownersRead MoreBurger King Case Study1437 Words   |  6 PagesPrin. Of Marketing Burger King Case Study In the fast food world the market for the consumer’s dollars is as cutthroat as in any market out there. So far McDonald’s and its golden arches have reined supreme, leaving the leftovers for the likes of Wendy’s and Burger King. After several years of steadily declining profits, and upset franchisees, Burger King decided it was time for a change, both in its approach towards it marketing structure to the way it built and supplied new locations. WithRead MoreEssay on Burger King Case Study958 Words   |  4 PagesCase Study #6 Burger King and Crispin 1. What are Burger King’s communication objectives for its tar-get audience? In 2004, Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s, the company needed to market their product in ways that their target market would perceive better. The first set of commercials that Crispin produced for BK where targeted more towards the mainstream media in a series of offbeat ads that were a takeoff on the comedyRead MoreCase Study : Burger King s Promotion1091 Words   |  5 PagesPromotion Burger King promotes their products by sending out direct mailers every month with discount coupons to one of their target market, which are young adults and low-income families. The mailers advertise â€Å"Over $70 dollars in savings†. â€Å"One of the coupons in the mailer offers two Whoppers, two small french fries, and two small drinks for $ 8.99† (BK mailer , 2016). These deals are so good that their target market the young adult and low-income families can afford to eat at Burger King restaurantsRead MoreCase Analysis : Burger King834 Words   |  4 Pagesinvestment of Burger King 2. Burger king for one was affected, the Coke’s employees, marketing consultant, Mr. Berryman, the mystery shoppers, Robert Bader, as well as Matthew Whitley 3. The consequences Coke experienced as a result of the Richmond rigging was that the sales did not increase as they thought they did. It also ruined their relationship with Burger King. Followed by the suit from Mr. Whitley. 4. The costs from Coke of the Richmond rigging was the cost to the mystery shoppers, Burger King thatRead MoreCase Analysis Burger King1538 Words   |  7 PagesCase Analysis: Presented BY: Walid ElKateb Burger king is the second largest fast food hamburger chain in the world with more than 12,174 restaurants across 76 countries 60% of which are located in the US amp; 90% of its restaurantsRead MoreCase Study : Burger King 1834 Words   |  8 Pages Burger King. McDonalds.Wendy’s. All of these restaurants have one thing in common: they all are apart of the fast food chain. A chain that is supported by 1 of 4 Americans each day. Americans. The ones who say â€Å"filing my taxes are easier than doing taxes.† Although this statement is sad, it is true. It is very challenging to eat healthy by the way we run our lives. Not to mention it is nearly impossible to go into a grocery store and find a true well balanced meal without spending an hour inRead MoreCase Study : Burger King V. Rudzewicz919 Words   |  4 Pages LAW 501 Session 1 Case Study Brian Rusche Colorado Christian University â€Æ' LAW 501 Session 1 Case Study Burger King v. Rudzewicz This case determined whether personal jurisdiction applied to a franchisee of Burger King restaurants, whose headquarters was in Miami, Florida, when the franchisee and his restaurant were in Drayton Plains, Michigan. The Supreme Court found that personal jurisdiction did apply, holding that â€Å"Jurisdiction is proper, however, where the contacts proximately result fromRead MoreCase 6 Burger King: Selling Whoppers in Japan1289 Words   |  6 Pagesï » ¿Case 6 Burger King: Selling Whoppers in Japan Submitted by: Dolly Estrellado Nelma Mae Mameloco Charlene Sorongon BSBA 3-A Submitted to: Miss Cherry Ganancial I. Point of View: Our point of view regarding this case is that Burger King can also find a better growth opportunity in Japan by its new marketing strategy. II. Problem Statement: a. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers